Stratcomm Africa at 30: A story of people, purpose and co-creation
In 1994, in a quiet room filled with dreams and determination, Esther N.A. Cobbah planted the seeds of what would become one of Africa’s leading communication agencies. Armed with her unwavering faith and a passion for storytelling, she envisioned a company that could harness the power of communication to transform lives and businesses. Today, as Stratcomm Africa celebrates its 30th anniversary, it stands as a testament to the power of collaboration and the magic of co-creation.
This milestone isn’t just about years—it is about people, partnerships, and purpose. It is the story of a company that grew by listening, learning, and working together with clients, communities, and teams to craft solutions that resonate and inspire.
Building a Business on Co-Creation
From the very beginning, co-creation has been the heartbeat of Stratcomm Africa. Esther Cobbah envisioned a company where every voice mattered, and every idea had a place at the table. She believed that the best solutions emerge when people come together, pooling their experiences, insights, and creativity.
Co-creation, as Esther described in a recent speech, is like the wisdom of ants—small but mighty creatures that collaborate seamlessly to build fortresses and overcome challenges. Stratcomm Africa embodies this spirit, thriving on a collective effort to create communication strategies that are not just effective but transformational.
This approach has allowed the company to evolve over three decades, adapting to changes in the marketing and communication landscape while staying true to its core mission: empowering individuals and organisations to tell their stories and amplify their impact.
A Symphony of Services: What Stratcomm Africa Offers
Stratcomm Africa’s range of services reflects its commitment to meeting the diverse needs of its clients. Each offering is the result of a collaborative effort, tailored to ensure that every client’s voice shines through.
Strategic Communication and Public Relations:
Whether it’s launching a new brand, managing a crisis, or crafting a compelling campaign, Stratcomm Africa works hand-in-hand with clients to tell their stories authentically. The company believes in building narratives that connect emotionally and intellectually, fostering trust and loyalty.
Digital Communication and Multimedia Content:
In today’s digital-first world, Stratcomm Africa stays ahead by co-creating engaging content for social media, websites, and other platforms. From producing videos to crafting social media strategies, the company helps brands reach and captivate their audiences.
Corporate Social Responsibility (CSR) Programs:
Stratcomm Africa doesn’t just help businesses talk about impact—it helps them make it. Through CSR initiatives like the Ghana Garden and Flower Movement, the company collaborates with communities to create programs that are both meaningful and sustainable.
Training and Capacity Building:
Recognizing the value of knowledge, Stratcomm Africa offers workshops and training programs that empower professionals in communication, public relations, and beyond. These sessions are collaborative spaces where ideas are exchanged, and skills are sharpened.
Event Management and Experiential Marketing:
From concept to execution, Stratcomm Africa co-creates events that leave lasting impressions. Whether it is a product launch, a corporate gala, or a community outreach program, the company’s focus is on crafting experiences that matter.
Research and Stakeholder Engagement:
Stratcomm Africa believes that every project starts with understanding. Through thorough research and active stakeholder involvement, the company ensures that its strategies are grounded in insights and inclusive of diverse perspectives.
The Power of Partnerships: Co-Creation in Action
One of the most striking examples of Stratcomm Africa’s co-creation philosophy is the Ghana Garden and Flower Movement. Launched in 2013, this initiative started with just 14 exhibitors and 1,400 visitors. Today, it is a nationally recognized event that brings together over 100 exhibitors and 20,000 visitors annually.
The movement is more than an event—it’s a community. It’s a space where individuals, organizations, and communities come together to promote environmental awareness, sustainability, and a shared love for nature. By involving everyone in the process, Stratcomm Africa has turned an idea into a thriving platform for change.
Thriving in a Changing World
The communication and marketing industry has changed dramatically over the past three decades. Technology has revolutionized how we connect, and consumers now expect more personalized and engaging experiences. Stratcomm Africa has not just kept pace with these changes—it has embraced them, using co-creation as a tool to stay relevant and innovative.
In her speech at the Advertising Association of Ghana’s Annual General Meeting, Esther Cobbah spoke of the importance of agility and collaboration in navigating change. She likened the company’s journey to that of ants—nimble, adaptable, and united. This philosophy has allowed Stratcomm Africa to weather challenges, seize opportunities, and remain a leader in its field.
A 30-Year Legacy of Impact
As Stratcomm Africa celebrates 30 years, it’s impossible to ignore the impact it has had. The company has worked with businesses, governments, and non-profits, helping them articulate their visions and achieve their goals. It has trained countless professionals, empowering them to excel in their careers. Through initiatives like Women SHARE and the Ghana Garden and Flower Movement, it has made a tangible difference in communities.
But perhaps the greatest impact of Stratcomm Africa is the culture it has built—a culture of collaboration, respect, and shared purpose. This is a company where every client, employee, and partner is valued, and every story is a shared journey.
Looking Ahead: The Next Chapter
The 30th anniversary of Stratcomm Africa isn’t just a celebration of the past—it is a call to action for the future. The company is committed to continuing its legacy of co-creation, exploring new ways to innovate, and expanding its impact on the world.
As Stratcomm Africa looks ahead, it remains guided by the belief that great things happen when people come together. The next chapter of this journey will be written not by one person or one company, but by a community of storytellers, dreamers, and doers.
Stratcomm Africa’s story is more than a business success—it’s a celebration of human connection and the power of working together. It is a reminder that every voice matters, every idea has potential, and every story deserves to be told. As the company moves forward, it invites everyone to join in the journey of co-creation, building a brighter and more connected future together to the Glory of God.
