Strategic Communications Africa Ltd. (Stratcomm Africa) has won the United Nations Award for Public Relations and Sustainable Development at this year’s International Public Relations Association (IPRA) Golden World Awards for Excellence in Public Relations. The ceremony took place on 5th November, 2016 in Doha, Qatar. The prestigious UN Award, one of the two top Golden World Awards, is for outstanding achievement in Public Relations, giving recognition to PR programmes that address priority issues of the UN. It was awarded to Stratcomm Africa for a PR campaign, “Colour me W”, that promotes the UN Goal of Gender Equality (UN Sustainable Development Goal 5). Mr. Bart de Vries, President of the IPRA, presented the award.
The “Colour Me W” communication campaign was developed by Stratcomm Africa in support of Access Bank Ghana’s goal to promote economic empowerment among Ghanaian women through the introduction of banking products that meet their needs.
Other awards, under various categories of public relations practice, were won by various PR agencies from different parts of the world, including Japan, Korea, Angola, Nigeria, Netherlands, UK, Turkey, China, France, Indonesia, Singapore, India, Spain, Bulgaria and Russia. The event was hosted by the IPRA Chapter in the Gulf Region and was attended by IPRA members from all over the world. The Minister of Energy and Industry of Qatar, His Excellency. Dr. Mohammed Bin Saleh Al-Sada, was the Special Guest of Honour at the event.
Stratcomm Africa’s Chief Executive Officer, Esther A. N. Cobbah, who, along with some members of staff of the company, received the award said: “We are encouraged by this recognition from the UN and the International Public Relations Association. At Stratcomm Africa we see public relations as an important tool for Africa’s development. We are, therefore, delighted that this is an award related to the objectives of the UN for development. We are grateful to Access Bank Ghana for the opportunity to develop this campaign.”
The Chairman of the Board of Directors of Stratcomm Africa, Rev. Professor Samuel K. Adjepong, also noted: “This UN IPRA award to Stratcomm Africa, a Ghanaian company with world class professional capabilities, not only shines the light on Ghana, but on Africa in general. It reinforces the fact that Ghana has a strong human resource base that is able to attain the heights of the international public relations industry as well as other fields of endeavour. We congratulate management and staff of Stratcomm Africa on the hard work that has earned this prestigious award.”
This is the second time an African company has won the UN IPRA award since it was established in 1990.
Stratcomm Africa is the first Ghanaian company to win an IPRA award. It is also the first company in the West African sub-region to win the UN IPRA award.
Note to Editors:
About Stratcomm Africa
Strategic Communications Africa Ltd (Stratcomm Africa) is an international total communication, reputation management and research agency dedicated to using communication as a means of enhancing performance in various contexts. Stratcomm Africa specializes in evolving and implementing systematic and comprehensive communication strategies (PR, Marketing, Advertising) for individuals, organizations, public and private, in both national and international settings.
Stratcomm Africa has also won numerous awards locally, including five from the Institute of Public Relations Ghana (e.g. PR Consultancy of the Year 2013 and 2014) as well as others from the Association of Ghana Industries (AGI), Entrepreneurs Foundation Ghana and other organizations. Stratcomm Africa is also a member of Ghana Club 100.
In January this year, its Chief Executive, who was also 2012 CIMG Marketing Woman of the Year and 2013 IPR PR Personality of the Year, was named among Top PR Women globally by PR News in New York, USA.
Background to the IPRA Golden World Awards for Excellence.
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the awards take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
United Nations award for PR and sustainable development
The United Nations Award for Outstanding Achievement in Public Relations was also established in 1990 by the UN Department of Public Information (DPI) in New York in order to recognize programmes that address priority issues of the United Nations. More recently, this was refined as “PR with an objective of social progress” and it is now defined as “PR with an objective of meeting one of the UN’s Sustainable Development Goals”.
IPRA, the international Public Relations Association, is the leading global network for Public Relations professionals and recognized by the United Nations. Established in 1955, membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfills this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organizer of the annual Golden World Awards for excellence- PR’s global awards scheme. IPRA is now present throughout the world wherever there is public relations practice.