Our Story, Your Story: Kofi Dadzie

Whenever Kofi Dadzie, CEO of Rancard told his mother at the end of the school term that he had come first, she would respond “why weren’t you half?” Kofi explains that his mother meant well by consistently asking him this impossible rhetorical question. The question was indicative of the high standards of achievement in his home. Indeed, Kofi’s parents did not expect anything less than first, so attaining that position was “no big deal.” Kofi credits this early exposure to high standards with teaching him how to win and more importantly, how to overcome adversity when you don’t win.